We decoded
the formula.
Now let's beat it.

Same formula. Built for Perth buyers.

Steve's model works because he skips nothing. He doesn't ask strangers to book a call. He earns the right to that call first. MVP can run the same play, tuned to Perth buyers instead of rentvestors, and there's room to do it better.

Not just helping people buy property.

Steve's edge is his niche. MVP needs its own. The strongest angle isn't "we help you buy", it's the thing Perth buyers actually lie awake worrying about: am I overpaying, and am I going to keep missing out?

A funnel that feels helpful before it sells.

Here's the path, start to finish, the same shape that works for Steve. Each step earns the next one, so by the time someone books a consult they already trust the MVP name.

Three campaigns, one journey.

The ad account splits into three campaigns that map to the funnel: one to attract, one to re-engage, one to convert. Each one talks to people at a different stage.

Six pillars that keep MVP useful and seen.

The organic and ad content rotates through six pillars. Together they make MVP feel like the informed, local team buyers want in their corner. The last one is the authority engine we'd borrow straight from Steve's playbook.

Three ads to start with.

A starting set, one per stage of the funnel. We'd test and refine these once they're live, but they give MVP a clear sense of the tone and angle.

Where the click turns into a buyer.

The page the ads send people to. It explains why buying feels harder right now, walks through the quiz, and ends with the consult invitation.

Not all leads are worth the same call.

A quiz that fills the inbox is only half the job. The quiz already asks timeframe, budget and reason, so we use those answers to score every lead and route it the right way. The buyers ready now get a fast call. The rest get nurtured until they are. This is the bit most agents skip, and it's where the funnel earns its keep.

Why the long game matters: most buyers who fill in a quiz aren't ready today, but the majority will buy within a year. The agents who win them are the ones still showing up in their feed and inbox when the time comes. The Tier 3 nurture isn't wasted spend, it's MVP's future pipeline.

Buyers hand over real money on trust.

Steve's funnel is wrapped in proof: reviews, client stories, purchase numbers, years of experience. A buyers agency funnel without it underperforms badly, because people are paying a sizeable fee on faith. This is the layer that quietly does the convincing before anyone speaks to MVP.

The stats above are MVP's real numbers to drop in. Steve uses lines like "15 years experience" and "$25.6M purchased in the past 12 months" to reduce risk before anyone enquires. MVP's own version of these does the same job.

Built in week one. Live by week three.

A month to get the whole thing built, launched and producing leads we can learn from. We set up the full tracking chain from day one, so by month end MVP can see exactly what spend turned into.

The funnel only works if the maths works.

A buyers agency lives on lead value, not lead volume. One signed engagement is worth a lot, so MVP can afford to pay properly for a qualified lead, as long as we know the numbers. Here's the model. The fee structure is for MVP to confirm, and the planning figures below are clearly-marked estimates to size the opportunity, not promises.

• Quiz completions / mo From a modest starting ad budget ~40–60 est.
• Qualified (hot + warm) Roughly a third score as ready-ish ~12–20 est.
• Consults booked / mo With fast follow-up on hot leads ~6–10 est.
• Engagements signed / mo A healthy consult-to-client rate ~1–3 est.

These ranges are estimates to show the shape of the funnel, not a forecast. Real numbers depend on ad budget, market conditions and the fee MVP sets. Once a single engagement fee comfortably covers a month or more of spend, the case for scaling makes itself. We'd firm these up against live data in the first 60 to 90 days.

After the quiz, we keep showing up.

Once someone completes the quiz, a short email sequence keeps MVP useful and gently moves them toward a consult. An SMS option sits alongside it, and remember the hot leads get a call first, before any of this.

1. 01
   Your Buyer Readiness Result

   Deliver their quiz result and what it means for their next move.

2. 02
   What Buyers Often Miss

   The things buyers tend to overlook before making an offer.

3. 03
   How MVP Helps

   How MVP helps buyers make better decisions, with proof.

4. 04
   Book A Free Buyer Consult

   The clear invitation to take the next step, once trust is built.

Steve's formula, done better for Perth.

The chance for MVP is to take the formula we decoded and run it sharper: a clear niche, education that builds trust, a simple quiz, fast follow-up on the buyers who are ready, proof everywhere, and a low-pressure consult. That's the model that captures buyers earlier and turns warm leads into clients. To finish the commercial section, we just need MVP's fee structure.